WE PROVIDE 360° LASER service & equipment packages

PRECISION specializes in creating high impact laser effects for artists, brands, directors and producers across a range of industries. From city-scale skyscraper projections, live shows for festivals and tours, to signature laser effects that highlight people and products, our lasers have reached billions worldwide.

Here’s how we bring lasers to life:

Skyscraper Lasers

We transform skyscrapers into monumental canvases, creating laser graphics that speak to entire cities.

• Transamerica Pyramid: An 850′ laser projection put NBA All-Star Weekend into the skyline as a citywide beacon.

• Winter Crystals: A skyscraper laser installation brought holiday audiences downtown during Let’s Glow SF.

Sports Moments

We create laser-driven moments for sports teams and leagues, built to hit hard on screens and in stadiums.

• Cleveland Browns, DNA: Laser Banding double-helixes surrounded players, translating the season’s DNA theme into an in-camera visual.

• Welcome to the Big Ten: Laser Banding announced the USC conference move and rallied fans and recruits around a new era.

Product Launches

Lasers add a cinematic edge to major unveilings, positioning products as futuristic, iconic, and unforgettable.

• Windows 10 Hero Image: A laser-crafted desktop background signaled a modern Windows identity to over a billion users worldwide.

• Samsung Galaxy S6 Edge: Lasers revealed the phone’s curved-glass edges, establishing a premium product identity across global billboards.

Brand Campaigns

We partner with agencies and directors to give campaigns signature looks, making brand stories visually iconic and instantly recognizable.

• Doritos, Super Bowl : A 3D laser Dorito made the triangle the star of a comedic Super Bowl advertisement for over 100 million viewers.

• Love Anyma More in Dolby Atmos: We surrounded Anyma in a forest of lasers, translating Dolby Atmos’ immersive sound into a shared visual experience.

Film & Television

We create practical laser effects that capture directly on set, bringing striking visuals to films and live broadcasts.

• Sonic 3: A laser security grid provided a vivid performance space for Jim Carrey’s absurd comedy dance routine.

• Childish Gambino, SNL: The debut of Laser Banding stunned TV viewers, creating hype for a strategically planned song, video, and tour announcement.

Tours & Festivals

We deliver high-energy laser shows for live performances that look as vivid in camera as they do in person.

• David Gilmour, Luck and Strange: Full-tour laser design gave David Gilmour’s show a fresh visual language while executing consistently across multiple continents.

• Everything Always, Ultra: Laser Banding was used to create two simultaneous, yet different looking laser shows for live and broadcast viewers.

immersive Installations

We use lasers to create transformative experiences in immersive experiential art installations.

• PY1, Lune Rouge: A wide variety of cutting-edge laser techniques were used to captivate audiences inside a touring pyramid venue.

• Sanctuary: The Sanctuary roaming cathedral used audience-scanning lasers to draw Burning Man attendees into its light.

Music Videos

We design laser visuals that sync tightly with music, choreography, and cameras, giving videos striking and graphic looks.

• Metallica, “Lux Æterna”: Laser Banding delivered aggressive, in-camera laser effects that matched the song’s speed-metal energy.

• Victoria Monét, “Alright”: Precision-timed lasers locked to choreography and cameras for a show-stopping dance break.

The Result

Our work reshapes skylines, hits hard on screen and in stadiums, adds a cinematic edge to people and products, and delivers signature practical effects for film, tours, and broadcasts. Whether syncing tightly with music and choreography or creating immersive large-scale installations, we design laser visuals that stand out in person and on camera — helping artists, brands, and producers reach audiences worldwide.

SEE IT LIVE

Book a studio visit to explore ideas in person, or request a quote today. We look forward to delivering signature laser moments for your next project.

EXPERIENCE MORE