USC Football – Welcome to the Big Ten
Purpose of the Project
In 2024, USC marked its move to the Big Ten with a modern hype film designed to announce the program’s arrival with clarity and swagger. The brief was simple: create a piece that felt unmistakably USC—bold, cinematic, and forward-looking—while giving players a larger-than-life presence heading into a new conference era.
Lasers as the Visual Signature
The film’s identity rests on floating beams of light built with our Laser Banding technique. We surrounded Trojan players with luminous planes and bars that hang in space, captured entirely in-camera. No CG stand-ins—just precise laser programming, haze, and shutter sync that turn energy into something you can feel.
Those beams do more than decorate the frame. They armor the athletes, trace the lines of their stance, and sharpen each gesture—transforming simple poses into iconic portraits. Cardinal-and-gold light becomes vocabulary: edge, speed, focus. The result is a USC look that reads instantly on social feeds and scoreboards alike—crisp, futuristic, unmistakable.
Release & Use
Welcome to the Big Ten was released by USC across official channels as a season-launch hype piece and brand statement for the conference transition. Clips and stills from the laser sequences have been used to support digital, social, and game-week promotions, giving the program a consistent visual throughline throughout the year.
Reaction
Fans and college-football media called out the production quality and the laser-lit player portraits as a fresh twist on the hype-video format—high impact, instantly shareable, and very “USC.” Internally, the piece gave players a film-level showcase—seeing themselves framed by floating beams of light has a way of turning pre-season anticipation into game-day conviction.
Outcome
For USC, this film helped define the start of the Big Ten era with a visual language that feels premium and forward. For PRECISION, it was the chance to give a storied program a new signature: Laser Banding as brand—light as armor, motion as identity.
SEE IT LIVE
Book a studio visit to explore ideas in person, or request a quote today. We look forward to delivering signature laser moments for your next project.