anyma - Dolby atmos
Campaign
Dolby is a leader in sound imaging technology, best known for Dolby Atmos. In 2024 they launched their global Love More in Dolby campaign, pairing major artists with Atmos to show how music can feel more immersive. For this chapter they worked with Anyma, an electronic artist known for blending techno with striking visual environments, and director Colin Tilley, who is known for high-energy & cinematic visuals. The spot showed Anyma performing “Eternity” in a forest filled with lasers, a setting designed to capture the immersive quality of Atmos.
Lasers as the Visual Language
We created the laser design that defined the look of the commercial. High-powered beams surrounded Anyma in 360 degrees, slicing through the trees and haze to create full spatial immersion. An overhead laser spotlight encircled him in Laser Banding beam effects, while sweeping laser arrays projected laser energy across the forest and into the crowd.
Impact
The result was a high-energy, atmospheric performance that mirrored the experience of Atmos sound. Media outlets described the spot as a showcase for Atmos’s “transformative experience,” while fans online called the visuals “mesmerizing,” “mind-blowing,” and “straight out of a sci-fi movie.”
Outcome
By surrounding Anyma with lasers that moved through space like Atmos sound, the commercial turned Dolby’s technology into something visible and immediate. Instead of just hearing about immersion - audiences could see it.
SEE IT LIVE
Book a studio visit to explore ideas in person, or request a quote today. We look forward to delivering signature laser moments for your next project.