Let’s glow 2024 - Winter crystals
Light Festival Lasers
Let’s Glow SF is a holiday festival in downtown San Francisco that transforms landmark buildings with video projection mapping. Produced by the Downtown SF Partnership and A3 Visual, the 2024 edition spanned eight sites. Winter Crystals stood apart as the festival’s only skyscraper-scale laser work.
Visual Language
The 300-foot Crown Zellerbach Building became a shifting canvas of crystalline forms, with lasers sketching snowflake-like geometry across its modernist façade. High-powered, full-color beams cut sharply through haze and winter mist, creating frost-like patterns that shimmered against the night sky. The result was a building that appeared animated with frozen light.
Audience Experience
Crowds gathered nightly at One Bush Plaza to watch the tower come alive. The brightness and precision of the imagery drew attention from blocks away, and the evolving crystal patterns encouraged long, steady viewing. Even in light rain, the beams retained their clarity, carving luminous designs across the skyline.
Public Reaction
Media coverage described the visuals as “psychedelic” and “hypnotic.” Fans online called the show entrancing and magical, with some admitting they hadn’t expected lasers to look so sharp and intense until seeing Winter Crystals in person. The official festival description highlighted the intricate, snowflake-like patterns that defined the piece.
City Praise
The Downtown SF Partnership described Winter Crystals as “a stunning laser art installation” that illuminated One Bush Plaza with bright, multi-colored graphics. Mayor London Breed and city leaders praised Let’s Glow SF as a whole, calling it a “one-of-a-kind, captivating experience” that combined art, technology, and architecture while drawing large holiday crowds downtown.
SEE IT LIVE
Book a studio visit to explore ideas in person, or request a quote today. We look forward to delivering signature laser moments for your next project.