NFL Wildcard
Purpose of the Project
For NFL Wildcard weekend, the league produced a broadcast promo set in a fortune-teller’s room, where tarot-style cards revealed the teams and players. Our role was to create the laser effects that gave the piece its sense of energy and drama, using floating Laser Banding to make the story feel alive.
Lasers as the Visual Anchor
We designed floating bands of laser light that became the central visual language of the promo. As tarot cards were revealed, the lasers stretched between them like strands of energy, turning each placement into a dramatic reveal. Rotating sheets of laser light wrapped the fortune teller in a shifting aura, amplifying the mystical power of the scene. Because all of it was captured in camera, the lasers interacted with haze, candlelight, and set pieces in ways that felt authentic.
Our Approach
Every laser cue was programmed with the timing of the story in mind. Thin bands of light flared as cards landed on the table. When rival teams were revealed side by side, the lasers tightened across the gap, binding them together in a glowing confrontation. For the “WILD CARD” moment, layered bands twisted into a crest of energy, anchoring the entire theme. The rotating bands around the fortune teller added constant motion and tension, making the scene feel charged from start to finish.
IMPACT AND USE
The finished promo carried a bold, distinctive look that set it apart from standard broadcast graphics. The floating Laser Banding effects became a signature visual element — strands of light that built tension, amplified reveals, and gave the entire sequence its dramatic language. By weaving directly into the fortune-telling narrative, the lasers didn’t just enhance the atmosphere; they defined it, delivering a premium look that felt immediate and visually striking.
SEE IT LIVE
Book a studio visit to explore ideas in person, or request a quote today. We look forward to delivering signature laser moments for your next project.