NBA All-STAR Weekend - transamerica pyramid
Context
When the NBA All-Star Weekend came to San Francisco in 2025, the league set out to make the city itself part of the celebration. Their “Light Up the Bay” initiative lit up landmarks across the city, culminating in a full takeover of the iconic Transamerica Pyramid. For two nights, the skyline’s most recognizable skyscraper became the centerpiece beacon of the event.
The Takeover
PRECISION transformed the Pyramid’s 853-foot triangular façade into a living canvas with animated laser sequences. Basketballs and stars in the official NBA All-Star colors covered the building from base to crown, branding the skyline with the league’s identity. Visible across the Bay Area, the display signaled that NBA All-Star Weekend had arrived in San Francisco.
Reception and Outcome
The projection became one of the weekend’s defining images. Fans and media praised the display, with clips circulating widely online and SFGATE noting the Transamerica Pyramid held its own “star” light show. The activation extended the event across the city and made the Transamerica Pyramid the skyline symbol of the 2025 NBA All-Star Weekend.
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