j balvin - pandora live
Purpose of the Project
In October 2021, Pandora produced a special virtual concert featuring J Balvin as part of its Pandora LIVE series. With fans still at home during the pandemic, the goal was to deliver a performance that felt both intimate and spectacular, celebrating the release of Balvin’s album Jose and marking Hispanic Heritage Month.
Format and Approach
Though promoted as “live,” the show was pre-recorded in a Brooklyn studio with a small in-person audience, then broadcast online as a scheduled premiere. The production combined performance, interview segments, and even an animated short—packaged to give fans the excitement of a live show from the safety of their screens.
Laser Banding as the Visual Signature
To transform the studio into something cinematic, the creative team turned to Laser Banding—a technique developed and operated on set by PRECISION. By syncing high-powered lasers to the camera’s frame rate, we created luminous bands and walls of light that seemed to float around Balvin in real time, captured entirely in-camera with no CGI.
During tracks like In Da Getto, Balvin performed encircled by shifting planes of light, with pulses and ribbons of color matching every beat. In a small studio, this effect turned the space into a futuristic stage—perfect for a performance meant to be experienced entirely through a lens.
Reception
Pandora promoted the event as a flagship of its virtual concert series, and J Balvin himself spoke of how meaningful it was to reconnect with fans and share new music after the long pause in touring. Fans praised the production value of the show, calling out the lasers as mesmerizing and next-level, noting that the visuals made the broadcast feel like a major arena show condensed into a digital format.
Outcome
The event achieved its goals: it gave Pandora a memorable tentpole in their LIVE series and gave J Balvin a bold stage to present Jose worldwide. For PRECISION, it was a chance to demonstrate how Laser Banding could elevate a virtual concert—delivering scale, immersion, and spectacle in a way that made a one-day studio shoot feel like a world-class live experience.
SEE IT LIVE
Book a studio visit to explore ideas in person, or request a quote today. We look forward to delivering signature laser moments for your next project.